A high-quality video to promote your business is almost essential today. It’s by far the best way to communicate your message to the customer very quickly and effectively. A short welcome video on your website will encourage visitors to spend more time on your website and helps to increase your SEO rankings and gain more social media shares.The equipment to produce excellent video has become cheaper over the last few years and is very easy to use. The ability to show the customer a detailed look at your product or service and explain how it works or how to use...

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A traditional camera mounted teleprompter or autocue allows the presenter to look directly into the camera lens while reading their script, achieving direct eye contact with their audience. This way the audience feels they are being spoken to directly, providing a much greater impact.How it worksThe script is reflected from the monitor or tablet onto specially produced titanium coated glass, known as "beam splitter glass" inside the teleprompter hood. It is essentially a two-way mirror, one side of the glass allows 70% of light to be transmitted through the glass while 30% is reflected off of the glass back to...

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Nielsen recently released their latest survey on Americans' TV viewing habits and their rapid decline, marketingcharts.com explain all in their article here. With the rapid change in technology and the avenues in which we, the consumer, can enjoy our content it's no surprise that our habits and preferences have changed. As the survey shows, those below the age of 35 have almost halved their time infront of the box since 2011 while people aged 60 and over haven't changed their routine in any significant way. If you've ever tried to teach your grandmother how to use a computer, that shouldn't...

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