So you want to make a video?

A high-quality video to promote your business is almost essential today. It’s by far the best way to communicate your message to the customer very quickly and effectively. A short welcome video on your website will encourage visitors to spend more time on your website and helps to increase your SEO rankings and gain more social media shares.

The equipment to produce excellent video has become cheaper over the last few years and is very easy to use.

The ability to show the customer a detailed look at your product or service and explain how it works or how to use it gives you a great advantage over the competitors.

A video interview with one of your customers endorsing a product or service is a very powerful way of showing your product is popular with users and they are satisfied.

A video can be used to keep the customer up to date with new releases of your product range or an additional service you are now offering.

Email campaigns that include a short video will catch the eye.

It’s not as complicated as you may think to make a great looking video. If you make a relatively small investment in some basic equipment you can start shooting very useful videos for your customers.

What you are going to need?

A quiet area or room is essential, there’s nothing worse than poor audio in a video caused by lots of noise in the background. Poor audio in your video will make people switch off.

Some form of lighting will be needed to light your presenter, there are basic lighting kits available that will not break the bank.

A camera you may already have. A DSLR is the most versatile with the ability to change lenses and the fertility to plug in an external microphone. This will give you much better audio quality, using the built-in microphone in the camera is not very good.

If you shoot indoors a backdrop kit is useful. It keeps the background clean with no detracting. This means you can shoot in almost any room with a consistent look.

A Teleprompter is relatively inexpensive now, have been made very small and portable and simple to use.

If you have a smartphone iPad or Android tablet you can use them as the display for a prompter. There is a variety of Prompting apps on the market that will display your script full screen and scroll the text.

When you use a prompter you have direct eye contact with your customers because the script is reflected in a specially coated piece of glass in front of the lens.

A great example of a prompter is Eyeprompt’s Macro iPad prompter. This unit can be seen on the EyePrompt website along with lots more video production equipment.

When you have all your video recorded you will need to edit the footage. This can be done in free software like movie maker or iMovie. There are countless training videos on YouTube that will show you how to use the software.

Publishing your video on YouTube is the number one for videos. It is said that YouTube is second only to Google as a search engine.

Don’t forget Instagram, Twitter, and Facebook.

We hope this has been of some help to anyone thinking of making videos for business or pleasure.